Building Great Customer Experiences - Colin Shaw; John Ivens

Autor:		Colin Shaw; John Ivens
Editorial:		Palgrave MacMillan
Año:		2002
ISBN:		9780333990131
Encuadernación:		Tapa Dura
Idioma:		spa
Ilustrador:		...

Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Como nuevo. This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.