Winning at New Products: Creating Value Through Innovation

DE Robert G. Cooper. Basic Books, 2011. Texto en inglés. 391 pp. 23 x 16. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Buen estado de conservación. ISBN: 9780465025787. Developing true innovations and bold new products is a challenge in today's business environment, leading many companies to shift toward smaller, less ambitious innovation attempts. In this book, Dr. Cooper reveals the critical success factors in product innovation and outlines Stage-Gate, the most widely-used roadmap for successfully launching new products to market. Cooper also brings key insights on picking the right projects, on how top innovators have adapted the Stage-Gate process, and how you can be Winning at New Products.