Sales Promotion - Scott A. Neslin

Autor:		Scott A. Neslin
Editorial:		Marketing Science Institute
Año:		2002
ISBN:		9780965711418
Encuadernación:		Tapa Blanda
Idioma:		spa
Ilustrador:		...

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Buen estado de conservación.